Music is one atmospheric factor that differentiates a retail store from its competitors. It is a particularly attractive medium for businesses because it is inexpensive and can be easily changed. It has a predictable drawing power to persons based on their ages and lifestyles. For example, teenagers are usually inclined to rock and pop music, while older professionals may prefer more classical tunes. Knowing these preferences, businesses can then make adjustments to their in-store music so to attract their target market and prolong the time spent within their stores.
In recent years, audio or music brand building seem to have found its combined sweet spot in the marketing world. More and more marketing campaigns in and out the Philippines have integrated music as part of their brand awareness tactics.
No matter what style, genre or structure – there will always be a piece of music that can provide you, your consumers and your business value and experience. David Huron, a professor at School of Music at Ohio State University, wrote in a report that music can contribute to an effective advertisement with six (6) different capacities.