The sudden boom in popularity of podcasts like Serial and This American Life have caught the attention of big name brands. Companies like GE, eBay, Netflix, and State Farm are betting on the idea of branded audio shows as the next great opportunity for customer engagement.
It is well known in the marketing community how content marketing can be a powerful tool in engaging with customers and maintaining a relationship with them. Common practice nowadays is to keep up an active presence on social media and create blog posts around topics that resonate with customers.
The concept of branding is something marketers, like you, are already familiar with. So the title of this article is somewhat misleading (unless you really are a beginner. But you’re not… right?)
However, it always pays to review the fundamentals that make a solid brand. In the process, you may discover new ways to increase brand equity or uncover business practices that are not in line with your company’s brand strategy. With that said let’s get right into the nitty-gritty of what a good brand should look like.
It’s no question that the Philippines has one of the slowest internet speeds in the region. We’re sure you’ve all experienced how frustrating it is to get a decent video stream of the latest episode of your favorite Koreanovela. Heck, even Alibaba founder Jack Ma, expressed his disappointment in our country’s internet.